Brian Henry, founding father of the pimento cheese model, moreover made a public Facebook post criticizing the “mindless killings in Georgetown.”


Costco has reportedly eliminated Palmetto Cheese from store shelves after the proprietor of the pimento cheese model called Dim Lives Matter a “fear organization.”

Brian Henry, the founding father of Palmetto Cheese and mayor of Pawleys Island, South Carolina, made a public Facebook post on Aug. 25 announcing he was once “sickened by the mindless killings in Georgetown.”

Screenshots of his now-deleted post circulated on social media and called on prospects to #BoycottPalmetto.

“2 harmless folk murdered. No longer 2 thugs or folk wished on numerous warrants. 2 white folk defenselessly gunned down by a dusky man,” Henry wrote. “So why attain we stand by and allow BLM to lawlessly break mountainous American cities and threaten their voters on a day to day foundation … This BLM and Antifa circulate must be treated esteem the phobia organizations they are.”

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A Costco representative said they’d no commentary at the time when USA TODAY reached out Tuesday. Henry did not at the moment respond to USA TODAY’s rely on for commentary Tuesday.


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Henry suggested The Post and Courier, in total identified as the Georgetown Info, that Costco rotates the product in an out at some stage for the period of the 300 and sixty five days.

“They’ll once in a while add and descend merchandise as a matter of standard alternate,” Henry suggested the paper. “We remain optimistic that Palmetto Cheese shall be again on the shelves within the no longer too some distance-off future.”


Some manufacturers are initiating to change their names and emblems as they face increasing stress to diversify and strive in opposition to racism.


Consistent with The Sun Info of Myrtle Seashore, Henry apologized at a files conference and called his feedback “hurtful and insensitive.” He moreover requested folk calling for a boycott of Palmetto to rethink.

“There may be a concerted effort to boycott Palmetto cheese,” Henry said. “Please preserve in mind the a complete lot of South Carolina jobs that rely on its success. We humbly request to your give a hang to.”

The Palmetto Cheese net location,, says it is the live-promoting pimento cheese within the U.S. and sold at 9,100-plus shops in 44 states and Washington, D.C. The gather location moreover talks about how the corporate is “evolving and listening to its neighborhood.”

The emblem has begun rebranding to possess the image of Vertrella Brown, a Dim cook dinner who popularized the product, from the packaging.

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“We perceive action is obligatory to comprise replace inner our organization and we’re committed to organising an impact internally and for the period of the neighborhood,” a commentary on the gather location says.

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Palmetto Cheese is no longer the first to commence up a rebranding effort in recent months amid Dim Lives Matter protests after the loss of life of George Floyd. Aunt Jemima, Uncle Ben’s, Cream of Wheat, Mrs. Butterworth’s and the makers of Eskimo Pie possess announced plans to rebrand some distance from names which would be rooted in a extra racially divided period of The united states’s historical past. 

The century-primitive Dixie Brewing Company moreover is shopping for the neighborhood to again salvage its unique name

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Contributing: Dalvin Brown, USA TODAY

Practice USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko

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