Internet Link Fees
It’s an idea that has gained steam among policymakers in one country after another: Force the internet media giants ― primarily Google and Facebook ― to pay news organizations for linking to their articles.
That way, some of the billions in ad revenue that these giants have sucked up in recent years would go back to the legacy news organizations that are at the losing end of that trend, their earnings falling year after year.
Journalists’ unions and organizations representing legacy media back the idea in Canada, pointing to the constant stream of job losses in Canadian newsrooms, including some 2,000 since the COVID-19 pandemic began.
So when Heritage Minister Steven Guilbeault earlier this year called it “immoral and unacceptable” for companies like Facebook and Google to link to news sites without payment, he garnered applause from those groups.
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